An essential activity when developing a journey framework is gathering all existing journey map in a repository and connecting them in a hierarchy that is easy to overview and manage.
Journey maps / hub: current-state and future state maps, high-level and zoom-in maps, templates – journey maps are the heart and should have each framework.The main elements of a customer journey framework are: Thus, the great value of a journey framework is that it allows you to efficiently work together Key components / Elements Project management: a journey framework helps to keep an eye on ongoing initiatives.
A customer journey framework is useful because it helps you with three big challenges:
